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About us

From the beginning, we've viewed kites as the fine art of enjoying the wind. Into The Wind was founded in 1980 by architects George Emmons and Jim Glass. For years, they were Into The Wind. They would test fly and photograph the kites, produce the catalog, take and ship mail orders and operate the store 7 days a week. In their spare time, they designed and made several kites, which still appear in the catalog. Over the years, Into The Wind has grown into a group of around 20 folks who enjoy making our living by helping other people enjoy the wind. For years, we've called Boulder's Pearl Street Mall home. We operate our catalog and wholesale services out of the same building as our store front. If you're ever in Colorado, come see how we've grown.

Our Retail Store

Into the Wind Store Front


Located on the historic downtown Boulder Mall, Into The Wind’s store and mailorder are in a turn of the century building at 1408 Pearl Street.

Driving Directions

From Denver, take I-25 north and turn west on US-36. When you reach Boulder, US-36 becomes 28th street. Proceed north on 28th and turn left (west) on Pearl Street. Drive until you reach the pedestrian Mall at 15th Street (there’s a convenient parking garage on the left of this intersection). We’re in the first block of the Mall, between 14th and 15th streets.

Store Hours


10am-8pm Monday-Saturday
10am-6pm Sunday

1408 Pearl St. Boulder, CO 80302 303-449-5906

Into The Wind does not offer any franchising opportunities at this time. Currently we operate one retail store located in Boulder, Colorado on the Pearl Street Mall.

Retailer Awards

Into The Wind has been the recipient of the following awards from the Kite Trade Association International:

2012 Wholesaler/Manufacturer of the Year
2009 Retailer of the Year
2008 Retailer of the Year
2008 Best Retail Promotional Effort - Into The Wind 2007 Kite Catalog
2007 David Checkley Lifetime Contribution Award - George Emmons, owner of Into The Wind
2006 Best retail promotional effort - Into The Wind 2006 Kite Catalog
2004 Best retail promotional effort - Into The Wind 2004 Kite Catalog
2003 Best retail promotional effort - Into The Wind 2003 Kite Catalog
2002 Best retail promotional effort - Into The Wind 2002 Kite Catalog
2000 Best retail promotional effort -
1999 Best retail catalog - Into The Wind 1999 Kite Catalog
1998 Best retail catalog - Into The Wind 1998 Kite Catalog
1995 Retailer of the Year - USA
1994 Best retail catalog - Into The Wind 1994 Kite Catalog
1992 Retailer of the Year - USA

Privacy Policy

Into The Wind is committed to the responsible use of your customer information. We respect your privacy and do not sell, share, lend or rent any part of your personal financial information. Occasionally, we make our mailing list available to other catalogs that we feel may be of interest to you. If you prefer not to receive such mailings, please email us at including your name and address so that we may code your file appropriately. Phone numbers and email addresses that you provide will only be used to contact you regarding Into The Wind order and account issues. Order confirmation and UPS package tracking information will be sent to the email address you provide when you place your online order. Into The Wind does collect non-personally identifying details such as browser type, location of ISP, server and IP address.

Terms of Use & Copyright

Permission to make and use copies of the text, graphics, images, video and audio files and other information or content from this site is granted provided that any copies are used for personal, non-commercial use and include our copyright.